The Black Cheese focuses on the equality of African American economics. The author makes a case that as socio-political equality has made gains since the Civil Rights movement that over the same period African Americans have regressed economically compared to the national economy. Drawing from current and relevant statistical information, The Black Cheese paints a picture of the Black economy that is anemic and is poised for disaster.
The author suggests and supports his position that this regression is for the most part, self-inflicted. However in his book, The Black Cheese, he outlines the cure for this self-inflicted malady. It is a strong medicine that he prescribes and some may avoid the cure because of the pungent taste.
He explores why all of America, black, brown, white and all its diverse hues of humanity will benefit when The Black Cheese moves. The most patriotic thing African Americans can do is to move the Black Cheese.
EXCERPT – If you are of my generation, the now infamous Generation X, born in the sixties or seventies, you probably heard the word “cheese” used synonymously for “money”. This word gained prevalent usage especially in urban African American communities during the 1960’s. Ironically, this word association between cheese and money has roots in the welfare system that is a sad symptom of the disparity between black and white America economies. The government handed out cheese and a welfare check as part of the welfare recipients’ “benefit package”. Eventually the word association was made between cheese and money and cheese became synonymous with money. And so we come to 2012 and the challenge for Black America is to redefine the Black Cheese.
EXCERPT “This section will take a statistical look at the Black Cheese, or as you have probably figured out by now, the black economy. I will draw from recent US Census Bureau surveys of Business and the Minority Business Development statistics. As a Certified Public Accountant, I have a penchant for numbers and financial formulas. So I have come up with The Black Cheese Formula. It is a statistical profile of the black economy and purchasing power. Check it out on the next page!